Privacy Policy

1. Controller Responsible for Data Processing

SUNFLOWER 88 EOOD
Boulevard Treti Mart, Block 5, Entrance A, Floor 2
12345 Pravets, Bulgaria

📧 Email: support@juicy.bg
📞 Phone: +359 896 504 711

2. Collection and Processing of Personal Data

We collect personal data that you voluntarily provide when using our online shop, including when you:

create an account
place an order
subscribe to newsletters
contact us via email or contact forms

Processed data may include:

Name, address, email address, phone number
Payment information (processed securely by payment providers)
Order and transaction data
Technical data such as IP address, browser type, device information, and timestamps

3. Purposes of Data Processing

Personal data is processed for the following purposes:

Order processing and delivery
Customer support and communication
Compliance with legal obligations (e.g. tax and accounting laws)
Website security and fraud prevention
Website analytics and performance optimization
Marketing and advertising, only where consent has been given

4. Legal Basis for Processing

Data processing is carried out on the following legal bases:

Contract performance (Art. 6(1)(b) GDPR)
Consent (Art. 6(1)(a) GDPR), particularly for cookies, analytics, and marketing
Legal obligation (Art. 6(1)(c) GDPR)
Legitimate interests (Art. 6(1)(f) GDPR), such as website security and basic functionality

5. Disclosure of Data to Third Parties

Your data is shared only where necessary and lawful, including with:

Shipping and logistics providers
Payment service providers
IT, hosting, and infrastructure providers
Analytics and advertising partners (only with consent)
Authorities where legally required

Your data is never sold.

6. Cookies, Tracking & Google Consent Mode

We use cookies and similar technologies to ensure the proper functioning of our website and to analyze and improve user experience.

Our website implements Google Consent Mode (v2), which adjusts the behavior of Google services based on your consent choices.

Consent Categories

You may give or withdraw consent at any time for the following categories:

Necessary – required for website functionality (always active)
Analytics – website usage measurement
Marketing – advertising and remarketing
Personalization – enhanced user experience

Google Services Used

Depending on your consent, we may use:

Google Analytics 4 (with IP anonymization)
Google Ads Conversion Tracking
Google Ads Remarketing

If consent is not granted, Google tags operate in restricted mode, meaning:

No cookies are stored for analytics or marketing
Data is collected only in aggregated and anonymized form
No personalized advertising takes place

You can manage or change your consent preferences at any time via our cookie banner or cookie settings.

Further details are available in our Cookie Policy.

7. Social Media & Advertising Pixels

We may use social media plugins or pixels (e.g. Meta/Facebook, Instagram) only after you have provided explicit consent.

These services may collect data such as:

IP address
Browser and device information
Interaction data

Data processing by these platforms is governed by their own privacy policies.

8. Your Rights

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict processing
Data portability
Object to processing
Withdraw consent at any time

To exercise your rights, contact us at:
📧 Email: support@juicy.bg

9. Data Security

We apply appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or destruction.

10. Data Retention

Personal data is stored only for as long as necessary for its intended purpose or as required by law.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect legal or technical changes. The current version is always available on our website.

12. Contact for Data Protection Inquiries

For privacy-related questions or requests:

SUNFLOWER 88 EOOD
📧 Email: support@juicy.bg
📞 Phone: +359 896 504 711